ABDULLA FOUAD FOR MEDICAL SUPPLIES AND SERVICES CO. (AFMS) Honored by the Stevie® Awards
as Among the Best in Sales and Customer Service
Supported by ValueSelling Associates’ Sales Training and the ValueSelling Framework
Riyadh – February 08, 2026 – AFMS, Healthcare solutions provider in KSA, has been named a Gold winner in the 20th Annual Stevie® Awards for Sales & Customer Service for Sales Distinction. The Stevies are the world's top honors for customer service, contact center, business development and sales professionals. Winners will be recognized during a gala banquet at the Marriott Marquis Hotel in New York City on Thursday, March 5.
Sales training and coaching leader, ValueSelling Associates, Inc., congratulates AFMS on this prestigious award. ValueSelling recognizes companies using the ValueSelling Framework® are able to leverage this proven formula for accelerating sales outcomes and have produced award-winning results year after year.
Successful implementation of a commercial strategy based on value proposition has significantly grown the business over the past three years through close collaboration with our key partners.
Julie Thomas, President and CEO of ValueSelling Associates, said, “High-performing sales organizations, like AFMS rely on repeatable processes and a deep understanding of customer value. We’re extremely proud to provide sales training and coaching to revenue leaders who are transforming their teams into strategic drivers of business performance.”
More than 2,100 nominations from organizations of all sizes, in virtually every industry, and in 41 nations and territories, were evaluated in this year’s competition. Details about the Stevie Awards for Sales & Customer Service and the list of Stevie winners in all categories are available at www.StevieAwards.com/Sales.
About the Stevie® Awards
Stevie Awards are conferred in nine programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Great Employers, the Stevie Awards for Women in Business, the Stevie Awards for Technology Excellence, and the Stevie Awards for Sales & Customer Service. Each year more than 12,000 nominations from more than 70 nations are judged by more than 1,000 professionals in Stevie competitions. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com. Sponsors of the 2026 Stevie Awards for Sales & Customer Service include SOCAP International and ValueSelling Associates, Inc.
About AFMS
AFMS has served the healthcare sector in Saudi Arabia through its extensive range of top-notch medical and diagnostics equipment, consumables & services for over 39 years.
For our well-known reputation, expertise, and many other reasons, we can be your best partner, medical-supplies provider, or employer.
About ValueSelling Associates, Inc.
ValueSelling Associates is the creator of the ValueSelling Framework®: the sales methodology, training and toolset that aligns your revenue engine with a common language and enables sales professionals to compete on value, not price. Since 1991, ValueSelling has helped hundreds of thousands of sales professionals realize immediate revenue growth and achieve results they never thought possible.
ValueSelling offers bespoke training to FORTUNE 1000, mid-sized, and start-up companies that includes eLearning courses, instructor-led workshops (virtual and in-person), microlearning and on-demand reinforcement in over 17 languages. The company also offers AI-powered sales coaching to drive behavior change and revenue through its ValueCoach AI™ avatar, Val. ValueSelling programs provide globally scalable and sustainable tools, skills, and processes for sales teams, executives, and all customer-facing professionals to effectively engage, qualify, advance, and close more sales with higher margins.
